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Banking

How the Banking Industry uses 
Pattern of Life Analytics

  • Improved fraud detection: PoLA can be used to identify anomalous patterns of behavior that may indicate fraud. For example, PoLA can be used to detect unusual spikes in spending or changes in patterns of ATM usage.

  • More personalized banking experiences: PoLA can be used to understand the needs and preferences of customers and provide them with more personalized banking experiences. For example, PoLA can be used to identify customers who are likely to be interested in a particular product or service and offer it to them.

  • Better risk management: PoLA can be used to better assess the risk of lending to customers. For example, PoLA can be used to analyze a customer's credit history, spending habits, and other factors to determine their risk of default.

  • Improved customer service: PoLA can be used to identify customers who are at risk of churning and provide them with more personalized support. For example, PoLA can be used to identify customers who have not logged into their account in a while or who have been complaining about their service.

Here are some specific examples of how PoLA is being used to improve Banking today:

  • JPMorgan Chase is using PoLA to detect fraud. For example, JPMorgan Chase uses PoLA to analyze transaction data to identify unusual spikes in spending or changes in patterns of ATM usage.

  • Citigroup is using PoLA to personalize the banking experience for customers. For example, Citigroup uses PoLA to identify customers who are likely to be interested in a particular product or service and offer it to them.

  • Wells Fargo is using PoLA to better manage risk. For example, Wells Fargo uses PoLA to analyze a customer's credit history, spending habits, and other factors to determine their risk of default.

  • Capital One is using PoLA to improve customer service. For example, Capital One uses PoLA to identify customers who are at risk of churning and provide them with more personalized support.

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